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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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A content analysis of CPA advertising in national print media from 1979 to 1984
Hite, Robert E. - In: Journal of the Academy of Marketing Science 16 (1988) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10001062767
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Consumer's attitudes toward lawyers with regard to advertising professional services
Hite, Robert E. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 321-339
Persistent link: https://www.econbiz.de/10001020254
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Managing salespeople : a relationship approach
Hite, Robert E.; Johnston, Wesley J. - 1998
Persistent link: https://www.econbiz.de/10004566855
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Reliance on brand by young children
Hite, Cynthia Fraser; Hite, Robert E. - In: Journal of the Market Research Society : JMRS 37 (1995) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10006709255
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Individual Characteristics and Creativity in the Marketing Classroom: Exploratory Insights
Mcintyre, Faye S.; Hite, Robert E.; Rickard, Mary Kay - In: Journal of marketing education : JME 25 (2003) 2, pp. 143-149
Persistent link: https://www.econbiz.de/10006253789
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Advertising by Accountants: The Industrial User's Perspective
Hite, Robert E.; McIntyre, Faye S.; Burke, Richard K. - In: Journal of professional services marketing 21 (2000) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10007048450
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Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs
Bellizzi, Joseph A.; Hite, Robert E. - In: Journal of Business Research 14 (1986) 1, pp. 99-106
Persistent link: https://www.econbiz.de/10005477470
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Retailers' offerings and elderly consumers' needs: Do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of Business Research 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10005477666
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10009716243