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Consumer behaviour
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20
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Lehmann, Donald R.
250
Sultan, Fareena
52
Vanhonacker, Wilfried R.
48
Winer, Russell S.
28
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Rohm, Andrew J.
15
Keller, Kevin Lane
12
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Neslin, Scott A.
10
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Steckel, Joel H.
8
Barczak, Gloria
7
Gao, Tao
7
Han, Sangman
7
Price, Lydia J.
7
Stahl, Florian
7
Urban, Glen L.
7
Heitmann, Mark
6
Lynch, John G.
6
Pagani, Margherita
6
Stuart, Jennifer Ames
6
Halbheer, Daniel
5
Holbrook, Morris B.
5
Mela, Carl F.
5
Netzer, Oded
5
Shankar, Venkatesh
5
Stephen, Andrew T.
5
Ailawadi, Kusum L.
4
Botti, Simona
4
Gao, Tao (Tony)
4
Hauser, John R.
4
Howard, John A.
4
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4
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing
16
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Research and the development of pedagogical materials : working papers
14
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13
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12
Marketing letters : a journal of research in marketing
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Journal of Business Research
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of the Academy of Marketing Science
10
MSI reports : working paper series
10
Marketing management : a quarterly business management publication of the American Marketing Association
8
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8
Report / Marketing Science Institute
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Research and the development of pedagogical materials
7
MIT sloan management review
6
Management Science
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
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6
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5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of Consumer Marketing
4
Journal of Consumer Research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing Letters
4
Journal of advertising research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
McGraw-Hill/Irwin series in marketing
3
The journal of consumer marketing
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Business horizons
2
Control of 'error' in market research data
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of global marketing
2
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2
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ECONIS (ZBW)
189
OLC EcoSci
92
RePEc
47
USB Cologne (EcoSocSci)
16
Other ZBW resources
11
BASE
2
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41
Designing effective health communications : a meta-analysis
Keller, Punam Anand
;
Lehmann, Donald R.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10003789716
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42
The role of hubs in the adoption process
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003820590
Saved in:
43
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
44
Effectiveness of corporate well-beeing programs : a meta-analysis
Keller, Punam Anand
;
Lehmann, Donald R.
;
Milligan, …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 279-302
Persistent link: https://www.econbiz.de/10003893482
Saved in:
45
Assessing long-term brand potential
Keller, Kevin Lane
;
Lehmann, Donald R.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003899346
Saved in:
46
The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Shidlovski, Daniella
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003420471
Saved in:
47
Choice goal attainment and decision and consumption satisfaction
Heitmann, Mark
;
Lehmann, Donald R.
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 234-250
Persistent link: https://www.econbiz.de/10003486914
Saved in:
48
Shaping customer satisfaction through self-awareness cues
Pham, Michel T.
;
Goukens, Caroline
;
Lehmann, Donald R.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 920-932
Persistent link: https://www.econbiz.de/10008666367
Saved in:
49
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
50
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
- In:
The connected customer : the changing nature of …
,
(pp. 283-305)
.
2010
Persistent link: https://www.econbiz.de/10003951896
Saved in:
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