Choice goal attainment and decision and consumption satisfaction
Year of publication: |
2007
|
---|---|
Authors: | Heitmann, Mark ; Lehmann, Donald R. ; Herrmann, Andreas |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 234-250
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Entscheidung unter Unsicherheit | Decision under uncertainty | Marketing | Forschung | Research |
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