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Taste tests : changing the rul...
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ECONIS (ZBW)
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Variety seeking, market partitioning and segmentation
Givon, Moshe
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10002479111
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2
The diffusion of a new service : combining service consideration and brand choice
Landsman, Vardit
;
Givon, Moshe
- In:
Quantitative marketing and economics : QME
8
(
2010
)
1
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003958912
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3
Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe
;
Grosfeld-Nir, Abraham
- In:
Omega : the international journal of management science
36
(
2008
)
3
,
pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
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4
Application of a composite stochastic model of brand choice
Givon, Moshe
;
Horsky, Dan
- In:
Journal of marketing research : JMR
16
(
1979
)
2
,
pp. 258-266
Persistent link: https://www.econbiz.de/10002479080
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Market share models as approximators of aggregated heterogeneous brand choice behavior
Givon, Moshe
;
Horsky, Dan
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1404-1416
Persistent link: https://www.econbiz.de/10002479099
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6
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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7
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
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8
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
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9
Homogeneity and heterogeneity in stochastic models of brand choice behavior
Givon, Moshe
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
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10
Cyclical patterns in brand switching behavior: An issue of pattern recognition
Givon, Moshe
;
Muller, Eitan
- In:
European Journal of Operational Research
76
(
1994
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10005347529
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