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Modeling market orientation and organizational antecedents in a social marketing context

Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International Marketing Review 26 (2009) 3, pp. 256-274

Purpose – The purpose of this research is to test the applicability of a model showing the relationship between a set of modified MARKOR scales used to measure market orientation (MO) and a set of organizational antecedents in an emerging market. Design/methodology/approach – The study is...

Persistent link: https://www.econbiz.de/10014827457

Managing technology transfer in multinational corporations

Lai, Wen-hsiang; Chao, Paul - In: International journal of Chinese culture and management … 1 (2007/08) 3, pp. 261-273

Persistent link: https://www.econbiz.de/10003865867

The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations

Chao, Paul - 2006

Persistent link: https://www.econbiz.de/10003410663

Global Internet marketing: consumer decision making and managerial implications

Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001

Persistent link: https://www.econbiz.de/10003445232

Chinese kinship

Chao, Paul - 1983

Persistent link: https://www.econbiz.de/10004148370

Social marketing in the global context

Chao, Paul (contributor) - 2009

Persistent link: https://www.econbiz.de/10009522605

Modeling market orientation and organizational antecedents in a social marketing context : evidence from China

Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274

Persistent link: https://www.econbiz.de/10009522606

Effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market

Wang, Haizhong; Chao, Paul; Wang, Jing Yi - In: Journal of international consumer marketing 27 (2015) 5, pp. 388-402

Persistent link: https://www.econbiz.de/10011410272

Country-of-origin effects in global industrial sourcing : toward an integrated framework

Andresen, Paul Houman; Chao, Paul - In: Management international review : mir ; journal of … 43 (2003) 4, pp. 339-360

Persistent link: https://www.econbiz.de/10001832808

Translating brand names effectively : brand attitude reversal and perceived brand name translation relevance in an emerging market

Chao, Paul; Lin, Shengdong - In: Journal of international consumer marketing 29 (2017) 3, pp. 120-134

Persistent link: https://www.econbiz.de/10011709305

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