This research examines the emergence of and strategies behind two new broadcast networks, United Paramount and Warner Bros. It provides an analysis of media industry conduct in light of changes occurring in the business and regulatory atmosphere affecting the broadcast television industry. This...

In addition to technology's eroding boundary lines, deregulation also has the power to affect the structure of the communications industry. With the passage of the Telecommunications Act of 1996, cross-ownership between telephone and cable industries would be expected to happen often in the...

This article proposes a new approach to explaining network program selection behavior. It draws on literature in the area of finance to build a model of networks' program choice. The basis for the model is the traditional theory of portfolio selection. It will be argued that networks' management...

Today's newspaper industry is no longer explained by the umbrella model of competition proposed by Rosse in the 1970s. The market of today is more fluid with different and separate advertising and circulation behaviors. The concentric-circle, or ring, model proposed here preserves Rosse's three...