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The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
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Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
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Conquering the Chinese market : a study of Danish firms' experiences in the People's Republic of China
Schlegelmilch, Bodo B.; Diamantopoulos, Adamantios; … - In: Perspectives on international marketing - re-issued, (pp. 174-201). 2012
Persistent link: https://www.econbiz.de/10009684056
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Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B. - In: Internationale Management-Beratung : Tagungsband zur …, (pp. 221-242). 1991
Persistent link: https://www.econbiz.de/10001278590
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1992 and the Scottish whisky industry : a survey of company expectations and planned responses
Schlegelmilch, Bodo B. - In: Journal of euromarketing 1 (1991) 1, pp. 59-83
Persistent link: https://www.econbiz.de/10001119708
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Taking the fear out of data analysis : completely revised, significantly extended and still fun
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - 2023 - 2nd ed.
"Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical...
Persistent link: https://www.econbiz.de/10014246331
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
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Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen : eine empirische Untersuchung
Schlegelmilch, Bodo B. - In: Die Betriebswirtschaft : DBW 50 (1990) 3, pp. 365-374
Persistent link: https://www.econbiz.de/10001088289
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Der Zusammenhang zwischen Innovationsneigung und Exportleistung : Ergebnisse e. empir. Unters. in d. dt. Maschinenbauindustrie
Schlegelmilch, Bodo B. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 40 (1988) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10001043631
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Why business schools need radical innovations : drivers and development trajectories
Schlegelmilch, Bodo B. - In: Journal of marketing education : JME 42 (2020) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10012265697