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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred - 2005

Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg verlassen Inteligo erschließt neue Adresspotenziale in...

Persistent link: https://www.econbiz.de/10014018991

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred (ed.) - 2005 - 1. Aufl.

Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

Persistent link: https://www.econbiz.de/10002493684

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries

Chetty, Sylvie K.; Karami, Masoud; Martín Martín, Oscar - In: Journal of international marketing 26 (2018) 3, pp. 70-93

Persistent link: https://www.econbiz.de/10011924487

Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions

Pongelli, Claudia - 2022

Chapter 1: Introduction Title -- Chapter 2: Family Firms and International Entry Modes: A State-Of-The-Art -- Chapter 3: The Choice between Wholly Owned Subsidiaries and Joint Ventures within Family Firms: a Theoretical Investigation from the Socioemotional Wealth Perspective -- Chapter 4: The...