Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Year of publication: |
2018
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Authors: | Chetty, Sylvie K. ; Karami, Masoud ; Martín Martín, Oscar |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 3, p. 70-93
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Subject: | opportunity discovery | opportunity creation | duality | foreign market entry | networks | international entrepreneurship | international marketing | Internationaler Markteintritt | International market entry | KMU | SME | Unternehmensnetzwerk | Business network | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Internationales Marketing | International marketing |
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