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Mapping responsive retailing to identify future research trajectories
Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Olfactory marketing and market innovation : a systematic literature review and agenda for future research direction
Chatterjee, Shuvam - In: International journal of management concepts and … 15 (2022) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10013093060
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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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FOMO related consumer behaviour in marketing context : a systematic literature review
Alfina; Sri Hartini; Mardhiyah, Dien - In: Cogent business & management 10 (2023) 3, pp. 1-21
The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the...
Persistent link: https://www.econbiz.de/10014506388
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Online consumer shopping behaviour : a review and research agenda
Singh, Kandarp; Basu, Rituparna - In: International journal of consumer studies 47 (2023) 3, pp. 815-851
Persistent link: https://www.econbiz.de/10014250634
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Mapping the socially responsible consumption gap research : review and future research agenda
Falcão, Diana; Roseira, Catarina - In: International journal of consumer studies 46 (2022) 5, pp. 1718-1760
Persistent link: https://www.econbiz.de/10013411963
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Consumer collecting behaviour : a systematic review and future research agenda
Lee, Cary; Brennan, Stacey; Wyllie, Jessica - In: International journal of consumer studies 46 (2022) 5, pp. 2020-2040
Persistent link: https://www.econbiz.de/10013412026