Olfactory marketing and market innovation : a systematic literature review and agenda for future research direction
Year of publication: |
2022
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Authors: | Chatterjee, Shuvam |
Published in: |
International journal of management concepts and philosophy : IJMCP. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-8135, ZDB-ID 2204295-7. - Vol. 15.2022, 1, p. 37-56
|
Subject: | consumer behaviour | fragrance branding | impulse buying | olfactory theories | retail store | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Markenführung | Brand management |
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