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Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma - 2009
Persistent link: https://www.econbiz.de/10003902507
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A combined QFD and integer programming framework to determine attribute levels for conjoint study
Chaudhuri, Atanu; Bhattacharyya, Malay - In: International journal of production research 47 (2009) 23, pp. 6633-6649
Persistent link: https://www.econbiz.de/10003908685
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A Stackelberg-Nash model for new product design
Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 32 (2010) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10003935914
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Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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Nutzenorientierte Produktgestaltung
Bauer, Hans H.; Huber, Frank - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 955-982). 2008
Persistent link: https://www.econbiz.de/10003573365
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Die Messung des Einflusses der äußeren Produktgestaltung auf die Kaufbereitschaft : dargestellt am Beispiel Weißwein
Szolnoki, Gergely - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556407
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Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.; Ebbes, Peter; Adigüzel, Feray; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
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Designing office shirt : an integrated approach
Saha, Goutam; Roy, Dilip - In: Journal of fashion marketing and management 16 (2012) 3, pp. 327-341
Persistent link: https://www.econbiz.de/10009577050
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A robust approach to the share-of-choice product design problem
Wang, Xinfang; Curry, David J. - In: Omega : the international journal of management science 40 (2012) 6, pp. 818-826
Persistent link: https://www.econbiz.de/10009532247
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Sustainable development of electrical and electronic equipment : user-driven green design for cell phones
Liao, Chi-shun; Lou, Kuo-ren; Gao, Ching-tzu - In: Business strategy and the environment 22 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009714586