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31
Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma
-
2009
Persistent link: https://www.econbiz.de/10003902507
Saved in:
32
A combined QFD and integer programming framework to determine attribute levels for conjoint study
Chaudhuri, Atanu
;
Bhattacharyya, Malay
- In:
International journal of production research
47
(
2009
)
23
,
pp. 6633-6649
Persistent link: https://www.econbiz.de/10003908685
Saved in:
33
A Stackelberg-Nash model for new product design
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
32
(
2010
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10003935914
Saved in:
34
Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
Saved in:
35
Nutzenorientierte
Produktgestaltung
Bauer, Hans H.
;
Huber, Frank
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 955-982)
.
2008
Persistent link: https://www.econbiz.de/10003573365
Saved in:
36
Die Messung des Einflusses der äußeren
Produktgestaltung
auf die Kaufbereitschaft : dargestellt am Beispiel Weißwein
Szolnoki, Gergely
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003556407
Saved in:
37
Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.
;
Ebbes, Peter
;
Adigüzel, Feray
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
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38
Designing office shirt : an integrated approach
Saha, Goutam
;
Roy, Dilip
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 327-341
Persistent link: https://www.econbiz.de/10009577050
Saved in:
39
A robust approach to the share-of-choice product design problem
Wang, Xinfang
;
Curry, David J.
- In:
Omega : the international journal of management science
40
(
2012
)
6
,
pp. 818-826
Persistent link: https://www.econbiz.de/10009532247
Saved in:
40
Sustainable development of electrical and electronic equipment : user-driven green design for cell phones
Liao, Chi-shun
;
Lou, Kuo-ren
;
Gao, Ching-tzu
- In:
Business strategy and the environment
22
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009714586
Saved in:
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