Delight by design : the role of hedonic versus utilitarian benefits
Year of publication: |
2008
|
---|---|
Authors: | Chitturi, Ravindra ; Raghunathan, Rajagopal ; Mahajan, Vijay |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 3, p. 48-63
|
Subject: | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Hedonischer Preisindex | Hedonic price index |
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