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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Marketing analysis in project evaluation
Savvides, Savvakis C. - 1990
Persistent link: https://www.econbiz.de/10000824892
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Basic marketing research
Churchill, Gilbert A. - 1988
Persistent link: https://www.econbiz.de/10000755726
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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Computergestützte Produkttests
Alvi, Shahzad A. - 1989
Persistent link: https://www.econbiz.de/10000765092
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Conceptualizing and measuring the involvement construct in marketing
Zaichkowsky, Judith Lynne - 1984
Persistent link: https://www.econbiz.de/10000766664
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The problem of small purchases in marketing surveys
Praag, Bernard M. S. van; Vermeulen, Erik P. M. - 1988
Persistent link: https://www.econbiz.de/10000767207
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Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel; Kamakura, Wagner A. - 1993
Persistent link: https://www.econbiz.de/10000870840