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A method for the investigation of investors' mental processing of information
Hughes, G. David; Downs, Phillip E. - In: Journal of business research : JBR 4 (1976) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003049040
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Intrafamily decision making in family planning
Downs, Phillip E. - In: Journal of Business Research 5 (1977) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10005465749
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A method for the investigation of investors' mental processing of information
Hughes, G. David; Downs, Phillip E. - In: Journal of Business Research 4 (1976) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10005474010
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Comparing two diverse methods for generating perceptual maps: Multidimensional scaling versus the hand-drawn technique
Downs, Phillip E. - In: Journal of Business Research 7 (1979) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10005477554