Comparing two diverse methods for generating perceptual maps: Multidimensional scaling versus the hand-drawn technique
Year of publication: |
1979
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Authors: | Downs, Phillip E. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 7.1979, 4, p. 349-358
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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