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Product life cycles and product management
Onkvisit, Sak; Shaw, John J. - 1989
Persistent link: https://www.econbiz.de/10000770430
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International marketing : strategy and theory
Onkvisit, Sak; Shaw, John J. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10003585598
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Marketing/Advertising concepts and principles in the international context : universal or unique?
Onkvisit, Sak; Shaw, John J. - In: New directions in international advertising research, (pp. 85-99). 2002
Persistent link: https://www.econbiz.de/10001785302
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Marketing barriers in international trade
Onkvisit, Sak - In: Business horizons 31 (1988) 3, pp. 64-72
Persistent link: https://www.econbiz.de/10001062633
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Consumer behavior : strategy and analysis
Onkvisik, Sak - 1994
Persistent link: https://www.econbiz.de/10013467319
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International marketing : analysis and strategy
Onkvisit, Sak - 1989
Persistent link: https://www.econbiz.de/10013502904
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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An examination of the international product life cycle and its application within marketing
Onkvisit, Sak; Shaw, John J. - In: The Columbia journal of world business : publ. … 18 (1983) 3, pp. 73-79
Persistent link: https://www.econbiz.de/10003644690
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Standardized international advertising : a review and critical evaluation of the theoretical and empirical evidence
Onkvisit, Sak; Shaw, John J. - In: The Columbia journal of world business : publ. … 22 (1987) 3, pp. 43-55
Persistent link: https://www.econbiz.de/10003644692
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Non-profit marketing : the marketing mix for colleges and universities
Onkvisit, Sak; Shaw, John J. - In: The Journal of business 17 (1979) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10002598336