International marketing : strategy and theory
Sak Onkvisit and John J. Shaw
| Year of publication: |
c 2009 ; 5. ed.
|
|---|---|
| Authors: | Onkvisit, Sak ; Shaw, John J. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketing | Internationales Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 710 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes 0807 |
| ISBN: | 0-415-77262-1 ; 0-415-77261-3 ; 978-0-415-77262-4 ; 978-0-415-77261-7 ; 0-203-93006-1 ; 978-0-203-93006-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003585598