contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high … correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports …; iii) A sufficiently high degree of competition in the market for news drives out commercial media bias. …

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to … its advertising campaign. The two rival firms care only about capturing a dominant share of the relevant market. Hence, if … strategies yields a clear and unique prediction about the outcome of the advertising game …

The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable … of competition (e.g. monopoly versus oligopoly). In this paper we model the firm's behavior under different competitive … scenarios and test the model's predictions using a novel combination of sales, promotion, advertising, and adverse event reports …