This work is motivated by the emergence of increasing cooperation between retailers and third-party (3P) platforms in China. When both the manufacturer and the retailer can sell through 3P platforms, a question arises: Who should use a 3P platform channel? Having the option of more than one...

New ecommerce model called online to offline (O2O) e-commerce has gotten significant managerial and academic attention these years. One of its latest developments in travel industry is opaque selling, which facilitates service providers to provide a new channel to customers. This study uses game...

We investigate how manufacturers' advertising competition, when advertising has a dynamic impact on the goodwill that affects market demand, interacts with the price competition in a manufacturer-retailer channel. Specifically, we examine the strategic choices made by manufacturers, the role of...

When information asymmetry exists in the market, firms often use the price signal to communicate unobservable quality to consumers. We examine the signaling role of retail price in a decentralized channel. Our normative model demonstrates that there might exist a moderate range of retail prices...

When information asymmetry exists in the market, firms often use the price signal to communicate unobservable quality to consumers. We examine the signaling role of retail price in a decentralized channel. Our normative model demonstrates that there might exist a moderate range of retail prices...