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131
The influence of seller strategy on the winning price in online auctions : a moderated mediation model
Reynolds, Kristy E.
;
Gilkeson, James H.
;
Niedrich, Ronald W.
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10003915812
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132
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
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133
Mental accounting and cause related marketing strategies
Baghi, Ilaria
;
Rubaltelli, Enrico
;
Tedeschi, Marcello
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10008667916
Saved in:
134
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
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135
The role of value-informed pricing in market-oriented product innovation management
Ingenbleek, Paul T. M.
;
Frambach, Rudolf T.
;
Verhallen, …
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1032-1046
Persistent link: https://www.econbiz.de/10008736800
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136
Preis-Leistungs-Positionierung : Konzeption und Umsetzung
Wiegner, Christian M.
-
2010
Persistent link: https://www.econbiz.de/10008822796
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137
Ausgewählte Herausforderungen der internationalen Preispolitik
Methner, Michael
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 241-257)
.
2011
Persistent link: https://www.econbiz.de/10008842257
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138
Der Marketingplan : [ein Praxisratgeber mit CD-ROM ; so steigern sie den Erfolg ihrer Produkte ; Marketingplanung und Produktgestaltung ; auf CD-ROM: komplettes Marketingtool in Ex...
Nagl, Anna
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608333
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139
Marketing in der Erwachsenenbildung
Kortendieck, Georg
- In:
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
,
(pp. 82-166)
.
2008
Persistent link: https://www.econbiz.de/10003704110
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140
Preiskommunikation: neue Aufgaben der Kommunikationspolitik vor dem Hintergrund veränderter Marktbedingungen
Siems, Florian U.
;
Hofmann, Johannes
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 49-63)
.
2006
Persistent link: https://www.econbiz.de/10003387779
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