Modeling the effects of pharmaceutical marketing
Peter S. H. Leeflang; Jaap E. Wieringa
| Year of publication: |
2010
|
|---|---|
| Authors: | Leeflang, Peter ; Wieringa, Jaap E. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 2, p. 121-133
|
| Subject: | Arzneimittel | Pharmaceuticals | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976728