Hofmeister‐Tóth, Ágnes; Nagy, Peter - In: Qualitative Market Research: An International Journal 14 (2011) 3, pp. 289-303
Purpose – The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology/approach – Scientific investigation conducted...