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Explaining advertising intensi...
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1
Explaining
advertising
intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
2
The impact of firms' risk-taking attitudes on
advertising
budgets
Lee, Don Y.
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 247-256
Persistent link: https://www.econbiz.de/10001171340
Saved in:
3
Advertising
and
profitability
: testing alternative hypotheses
DaCosta, Maria N.
- In:
Studies in economic analysis
14
(
1991
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10001127999
Saved in:
4
Gaining comparative advantage through discretionary expenditures : the returns to R&D and
advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
Saved in:
5
A simultaneous approach to
advertising
, concentration, and
profitability
Tokle, Robert John
- In:
New York economic review : journal of the New York …
21
(
1991
),
pp. 40-52
Persistent link: https://www.econbiz.de/10001159502
Saved in:
6
Restructuring of the Belgian banking sector and financial stability
Timmermans, Thierry
;
Delhez, Philippe
- In:
The monetary and regulatory implications of changes in …
,
(pp. 55-69)
.
1999
Persistent link: https://www.econbiz.de/10001437773
Saved in:
7
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and
advertising
data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
8
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
9
Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and
advertising
data
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
31
(
1991
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
Saved in:
10
Competitive pressure and
profitability
of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
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