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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10002746454
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A structural analysis of media convergence : cross-industry mergers and acquisitions in the information industries
Chon, Bum Soo; Choi, Junho H.; Barnett, George A.; … - In: The journal of media economics 16 (2003) 3, pp. 141-157
Persistent link: https://www.econbiz.de/10001777427
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The new media
Sabbah, Françoise - In: High technology, space, and society, (pp. 210-224). 1985
Persistent link: https://www.econbiz.de/10001306554
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The media and the market
Snow, David A. - In: The social dynamics of financial markets, (pp. 153-172). 1984
Persistent link: https://www.econbiz.de/10001307133
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Economics and the media
Boltz, Paul W. - In: The quarterly review of economics and finance : journal … 36 (1996), pp. 161-168
Persistent link: https://www.econbiz.de/10001207492
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Der Schutz innovativer publizistischer Konzepte im Medienwettbewerb : eine medienökonomische und medienrechtliche Untersuchung
Siegert, Gabriele (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400478
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.; Lattin, James M. - 2000
Persistent link: https://www.econbiz.de/10001599719
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Size matters : die Fusionen in der amerikanischen Medienindustrie und ihre Auswirkungen auf den deutschen Fernsehmarkt
Zeller, Thomas - 2002
Persistent link: https://www.econbiz.de/10001665150
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Media competition and coexistence : the theory of the niche
Dimmick, John W. - 2003
Persistent link: https://www.econbiz.de/10001665796
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Media economics : understanding markets, industries and concepts
Albarran, Alan B. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001686717