Competitive strategy for media firms : strategic and brand management in changing media markets
Sylvia M. Chan-Olmsted
| Year of publication: |
2006
|
|---|---|
| Authors: | Chan-Olmsted, Sylvia M. |
| Publisher: |
Mahwah, N.J [u.a.] : Erlbaum Associates |
| Subject: | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Wettbewerbsstrategie | Competitive strategy | Markenführung | Brand management | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | USA | United States | Welt | World | Medienwirtschaft |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 242 S graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-8058-6211-0 ; 0-8058-4812-6 ; 978-0-8058-6211-9 ; 978-0-8058-4812-0 |
| Classification: | Wirtschaftssysteme: Allgemeines ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002746454