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Perceiving innovations : the role of processing fluency
Erz, Antonia - 2011
Persistent link: https://www.econbiz.de/10009428309
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Paradigmata des Konsumentenverhaltens: Die Rolle der Nachfrage im Innovationsprozeß : ein sozialökonomischer Beitrag zur subjektivistischen Theorie der Wahlhandlungen von Konsument...
Engelhard, Peter - 1999
Theorie der Koordination von Angebot und Nachfrage auf …
Persistent link: https://www.econbiz.de/10011401941
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Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
Manik, Prerna; Gupta, Anshu; Jha, P. C. - In: International game theory review 17 (2015) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10010528386
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Impact of social networks on diffusion of products
Arai, Yudai; Kajiyama, Tomoko; Ouchi, Noritomo - In: Journal of technology management for growing economies 5 (2014) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10010528467
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Essays on motivational determinants of consumption growth
Kaus, Wolfhard - 2013
Persistent link: https://www.econbiz.de/10009745923
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Deciding to change : an event sequence analysis of technology adoption behavior in consumers
Zenobia, Brent A.; Weber, Charles M. - In: International journal of innovation and technology … 10 (2013) 6, pp. 1-21
Persistent link: https://www.econbiz.de/10010230239
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Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions
Guseo, Renato; Mortarino, Cinzia - In: IMA journal of management mathematics 25 (2014) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10010387733
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Simulating the evolution of market shares : the effects of customer learning and local network externalities
Zhao, Liangjie; Duan, Wenqi - In: Computational economics 43 (2014) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10010249725