Perceiving innovations : the role of processing fluency
submitted by Antonia Erz
| Year of publication: |
2011
|
|---|---|
| Authors: | Erz, Antonia |
| Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Marketing | Theorie | Theory |
freely available
| Extent: | Online-Ressource (PDF-Datei: XV, 151 S., 7,8 MB) Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | St. Gallen, Univ., Diss., 2011 |
| Notes: | Zsfassung/Abstract in engl. und dt. Sprache Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009428309