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The Inverse Association between the Margins of Manufacturers and Retailers
Steiner, Robert Livingston - 2011
-elasticities that define the willingness of consumers to switch brands within store and to switch stores within brand. When one of these …
Persistent link: https://www.econbiz.de/10013119656
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The cyclical response of advertising refutes counter-cyclical profit margins in favor of product-market frictions
Hall, Robert Ernest - 2012
Persistent link: https://www.econbiz.de/10009628102
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The Cyclical Response of Advertising Refutes Counter-Cyclical Profit Margins in Favor of Product-Market Frictions
Hall, Robert E. - 2012
According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate … macroeconomics, variations in profit margins over the business cycle have a key role. A widening of margins can explain the rise in …-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a …
Persistent link: https://www.econbiz.de/10013100979
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The Cyclical Response of Advertising Refutes Counter-Cyclical Profit Margins in Favor of Product-Market Frictions
Hall, Robert E. - 2012
According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate … macroeconomics, variations in profit margins over the business cycle have a key role. A widening of margins can explain the rise in …-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a …
Persistent link: https://www.econbiz.de/10012460290
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A roadmap for branding industrial markets
Keller, Kevin Lane (contributor);  … - 2004 - Rev. February 2004
Branding theory has been largely developed in the context of consumer products; yet, most economies are characterized …
Persistent link: https://www.econbiz.de/10003754834
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515494
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Profit margins in U.S. domestic airline routes
Yilmazkuday, Hakan - 2021
Persistent link: https://www.econbiz.de/10012805476
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On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan - In: Industry and innovation 27 (2020) 1/2, pp. 11-24
Persistent link: https://www.econbiz.de/10012286237
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On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan - In: Trademarks and their role in innovation, …, (pp. 93-96). 2021
Persistent link: https://www.econbiz.de/10012597130