This book provides a comprehensive introduction to modern auction theory and its important new applications. … Zealand's Rights Auction -- 1.2.3 Better Auction Designs -- 1.2.4 The FCC Design and Its Progeny -- 1.3 Comparing Seller … Revenues -- 1.4 The Academic Critics -- 1.4.1 Resale and the Coase Theorem -- 1.4.2 Mechanism Design Theory -- 1.4.3 Theory and …