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The internationalization of small firms : a strategic entrepreneurship perspective
Prashantham, Shameen - 2007
Persistent link: https://www.econbiz.de/10003506744
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Complexities of the Indian consumer market
Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003537225
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The evolution of an international market : the case of India
Venkataramany, Sivakumar; Bhasin, Balbir B. - In: Journal of international business and economics : JIBE 9 (2009) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10003926683
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Brand "Bollywood" : going global
Chawla, Taranjeet - In: Business of bollywood : the changing dimensions, (pp. 121-136). 2009
Persistent link: https://www.econbiz.de/10003813900
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Tata Nano : the car for the bottom-of-the-pyramid
Schuster, Tassilo; Holtbrügge, Dirk - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 83-102). 2011
Persistent link: https://www.econbiz.de/10009304028
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Formation du client dans les stratégies de développement des multinationales dans les marchés émergents : le cas de l'assurance en Inde
Anand, Mohit; Belhoste, Nathalie - 2015
Persistent link: https://www.econbiz.de/10010527211
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Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien; Peñaloza, Lisa - In: Journal of marketing 76 (2012) 6, pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
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Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini - In: Journal of international consumer marketing 25 (2013) 3, pp. 198-215
Persistent link: https://www.econbiz.de/10009761420