Narrow search
Showing 81 - 90 of 123
Cover Image
Market Measurement and Analysis: The First "Marketing Science" Conference
Wittink, Dick R. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 349-356
Persistent link: https://www.econbiz.de/10006898249
Cover Image
Special Section - Market Measurement and Analysis: The First "Marketing Science" Conference
Wittink, Dick R. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 349-356
Persistent link: https://www.econbiz.de/10006898295
Cover Image
A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer
Sirohi, Niren; McLaughlin, Edward W.; Wittink, Dick R. - In: Journal of retailing 74 (1998) 2, pp. 223-246
Persistent link: https://www.econbiz.de/10006628513
Cover Image
Econometric Models for Marketing Decisions
Wittink, Dick R. - In: Journal of marketing research : JMR 42 (2005) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10006641615
Cover Image
Journal of Marketing Research: 2 Ps
Wittink, Dick R. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10006648042
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
Heerde, Harald J.van; Gupta, Sachin; Wittink, Dick R. - In: Journal of marketing research : JMR 40 (2003) 4, pp. 481-491
Persistent link: https://www.econbiz.de/10006649030
Cover Image
The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
Huber, Joel; Wittink, Dick R.; Fiedler, John A.; … - In: Journal of marketing research : JMR 30 (1993) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10006690603
Cover Image
Pictorial stimuli in conjoint analysis
Loosschilder, Gerald H.; Rosbergen, Edward; Vriens, Marco; … - In: Journal of the Market Research Society : JMRS 37 (1995) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10006709270
Cover Image
Varying parameter models to accommodate dynamic promotion effects
Foekens, Eijte W.; Leeflang, Peter S.H.; Wittink, Dick R. - In: Journal of econometrics 89 (1999) 1, pp. 249-268
Persistent link: https://www.econbiz.de/10006786604
Cover Image
Semiparametric Analysis to Estimate the Deal Effect Curve
Heerde, Harald J.Van; Leeflang, Peter S.H.; Wittink, Dick R. - In: Journal of marketing research : JMR 38 (2001) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10006658300