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Brand history, geography, and the persistence of brand shares
Bronnenberg, Bart J.; Dhar, Sanjay K.; Dubé, Jean-Pierre H. - In: Journal of political economy 117 (2009) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10003842142
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The role of reputation in the market for consumer goods : entry barriers and the wheel of retailing
Nariu, Tatsuhiko - In: The Japanese economy : translations and studies 35 (2008) 2, pp. 39-53
Persistent link: https://www.econbiz.de/10003815886
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Entry conditions, decisions, and behavior in selected consumer goods businesses
Pearce, Michael Richard - 1976
Persistent link: https://www.econbiz.de/10002620154
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Erfolgreiche Markteintrittsstrategien im Konsumgüterbereich
Kamlage, Kerstin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001621046
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Markteintrittsbarrieren für konsumtive und investive Güter : eine vergleichende Analyse
Oelsnitz, Dietrich von der - In: Zeitschrift für Planung : ZP 8 (1997) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10001224116
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Durable goods monopoly with entry of new consumers
Sobel, Joel - In: Econometrica : journal of the Econometric Society, an … 59 (1991) 5, pp. 1455-1485
Persistent link: https://www.econbiz.de/10001113276
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Entry and innovation in vertically differentiated markets
Bergemann, Dirk; Valimaki, Juuso - 1999
Persistent link: https://www.econbiz.de/10001389314
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Entry and innovation in vertically differentiated markets
Bergemann, Dirk; Välimäki, Juuso - 1999
Persistent link: https://www.econbiz.de/10001396745
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Entry and Innovation in Vertically Differentiated Markets
Bergemann, Dirk; Valmaki, Juuso - 2012
This paper analyzes the optimal entry into experience goods markets with vertically differentiated buyers. We consider the case where the value of the new product is imperfectly known, but common to all buyers (common values) as well as the case where the quality is different across buyers...
Persistent link: https://www.econbiz.de/10014190830
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Three essays in consumer optimization with durables and capital market imperfections
Chah, Eun-young - 1990
Persistent link: https://www.econbiz.de/10000863263