This research introduces the concept of material parenting, in which parents use material goods to express their love or to shape children’s behavior. Despite the common use of material goods for these purposes, possible long term effects of material parenting practices have not been studied....

Materialists believe that acquiring products will make them happier, but the validity of this premise has not been examined empirically. In this research, two cross-sectional and one longitudinal studies examine the emotions evoked by products before and after purchase. High-materialism...

This article analyzes marketing strategy concepts as they apply to real estate brokerage firms and reports an empirical investigation of marketing strategies of firms in a local market. Firms followed one of three strategic orientations with respect to revenue generation, depending on the extent...