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Essays on modeling product returns and durable goods secondary markets
Shulman, Jeffrey D. - 2006
Persistent link: https://www.econbiz.de/10003946503
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Marketing : defined, explained, applied
Levens, Michael - 2012 - 2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2010 - 11. ed
Persistent link: https://www.econbiz.de/10009011035
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Modeling repeat purchases in the Internet when RFM captures past influence of marketing
Reimer, Kerstin; Albers, Sönke - 2011
Persistent link: https://www.econbiz.de/10009504196
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2013 - 12th ed
Persistent link: https://www.econbiz.de/10009530032
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Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation
Seegebarth, Barbara - 2011
Persistent link: https://www.econbiz.de/10009240949
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Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
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Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
Manik, Prerna; Gupta, Anshu; Jha, P. C. - In: International game theory review 17 (2015) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10010528386
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Begründungsmuster von Konsumenten : attributionstheoretische Grundlagen und Einflußmöglichkeiten im Marketing
Niemeyer, Hans-Georg - 1993
Persistent link: https://www.econbiz.de/10009700949