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319
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312
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308
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305
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298
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285
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51
Essays on modeling product returns and durable goods secondary markets
Shulman, Jeffrey D.
-
2006
Persistent link: https://www.econbiz.de/10003946503
Saved in:
52
Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
Saved in:
53
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
54
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
55
Modeling repeat purchases in the Internet when RFM captures past influence of marketing
Reimer, Kerstin
;
Albers, Sönke
-
2011
Persistent link: https://www.econbiz.de/10009504196
Saved in:
56
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
Saved in:
57
Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation
Seegebarth, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009240949
Saved in:
58
Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Saved in:
59
Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
Manik, Prerna
;
Gupta, Anshu
;
Jha, P. C.
- In:
International game theory review
17
(
2015
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010528386
Saved in:
60
Begründungsmuster von Konsumenten : attributionstheoretische Grundlagen und Einflußmöglichkeiten im Marketing
Niemeyer, Hans-Georg
-
1993
Persistent link: https://www.econbiz.de/10009700949
Saved in:
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