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"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits

Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 131-141

Persistent link: https://www.econbiz.de/10011293425

Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing

Petty, Ross D. - In: Journal of macromarketing 39 (2019) 3, pp. 287-303

Persistent link: https://www.econbiz.de/10012109480

The impact of advertising law on business and public policy

Petty, Ross D. - 1992

Persistent link: https://www.econbiz.de/10004149164

From label to trademark : the legal origins of the concept of brand identity in nineteenth century America

Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 129-153

Persistent link: https://www.econbiz.de/10009890179

Coca-Cola brand protection before World War II : it's the real thing!

Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 2, pp. 224-244

Persistent link: https://www.econbiz.de/10010005216

From puffery to penalties : a historical analysis of US masked marketing public policy concerns

Petty, Ross D. - In: Journal of historical research in marketing 5 (2013) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10010146794

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, Jenifer; Petty, Ross D.; Carlson, Les - In: Journal of Consumer Affairs 53 (2019) 4, pp. 1573-1601

Persistent link: https://www.econbiz.de/10012094085

The US battle against brand marketing : circa 1930-1980

Petty, Ross D. - In: Journal of Historical Research in Marketing 10 (2018) 1, pp. 60-85

Purpose: The purpose of this paper is to examine the debate about brand marketing that occurred as part of the 1930s consumer movement and continued after the Second World War in academic and regulatory circles. Design/methodology/approach: This paper presents an historical account of the...

Persistent link: https://www.econbiz.de/10012075195

Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages

Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10003717267

The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity

Petty, Ross D.; D'Rozario, Denver - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 37-49

Persistent link: https://www.econbiz.de/10003931115