In the expected-utility theory of the monetary value of a statistical life, the so-called dead-anyway effect discovered … by Pratt and Zeckhauser (1996) asserts that an individuals' willingness to pay (WTP) for small reductions in mortality … risk increases with the initial level of risk. Their reasoning is based on differences in the marginal utility of wealth …

that different risk-groups prefer different types of contracts, and that only the sequential contracts, which are …

; Mortality Risk Reductions ; Cost-benefit Analysis ; Forced Choice Questions … pollution regulations, however, are linked to reductions in the risk of dying for cancer, heart disease, and respiratory … higher when the risk reduction is delivered by a public program, and increases with the effectiveness rating assigned by the …