Baggio, Rodolfo; Mottironi, Cristina; Antonioli … - In: Journal of Hospitality and Tourism Technology 2 (2011) 2, pp. 105-119
Purpose – The purpose of this paper is to evaluate the online presence of Italian destination management organizations (DMOs) by assessing the quality of their web sites through a demand‐side heuristic approach. Moreover, given the importance of a clear strategic vision for an efficient and...