Tourist destination brand equity and internal stakeholders : an empirical research
Andrea Sartori, Cristina Mottironi and Magda Antonioli Corigliano
| Year of publication: |
2012
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|---|---|
| Authors: | Sartori, Andrea ; Mottironi, Cristina ; Antonioli Corigliano, Magda |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 4, p. 327-340
|
| Subject: | Trentino-Alto Adige | Trentino- Alto Adige | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009673755