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Strategic supermarket pricing of private labels and manufacturer brands

Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950

Persistent link: https://www.econbiz.de/10013197469

Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel

Feige, Stephan - 1996

Persistent link: https://www.econbiz.de/10000584377

A study of factors for private label brands' success in food, grocery and apparels

Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10011591733

Private label brand trends in the grocery retail industry

Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56

Persistent link: https://www.econbiz.de/10010504728

Assesing the success of private labels online : differences across categories in the grocery industry

Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753

Persistent link: https://www.econbiz.de/10011936283

How point-of-sale marketing mix impacts national-brand purchase shares

Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590

Persistent link: https://www.econbiz.de/10011446258

Building brand equity between manufacturers and retailers

Tran, Quan; Cox, Carmen - In: Business-to-business brand management : theory, …, (pp. 115-194). 2009

Persistent link: https://www.econbiz.de/10008661021

Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

How to do business in branded goods : the construction and use of the marketing plan

Morgan, Eric A. G. - 1972

Persistent link: https://www.econbiz.de/10002513508

Examining older consumers' loyalty towards older brands in grocery retailing

Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132173

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