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Price premia to name brands : an empirical analysis
Wiggins, Steven Neil; Raboy, David G. - In: Readings in applied microeconomics : the power of the market, (pp. 289-298). 2009
Persistent link: https://www.econbiz.de/10003906387
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Price Premia to Name Brands : An Empirical Analysis
Raboy, David - 2014
This paper examines the factors affecting prices in the North America banana market. There are substantial price … differences between brand name and "generic" companies, and among branded companies. Key questions are what causes these price … differences, how are they related to the brand-names of leading companies, and what role does quality play. Investigation reveals …
Persistent link: https://www.econbiz.de/10013050206
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How to promote quality perception in wine markets : brand advertising or geographical indication?
Yue, Chengyan (contributor); Marette, Stéphan (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375426
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Three essays on food quality and transaction costs
Yue, Chengyan - 2006
Persistent link: https://www.econbiz.de/10009245334
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Brand history, geography, and the persistence of brand shares
Bronnenberg, Bart J.; Dhar, Sanjay K.; Dubé, Jean-Pierre H. - In: Journal of political economy 117 (2009) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10003842142
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Choice behavior under time-variant quality : state dependence versus "play-it-by-ear" in selecting ski resorts
Moeltner, Klaus; Englin, Jeffrey Eric - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10002037107
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Risk reduction and umbrella branding
Montgomery, Cynthia A. - In: The journal of business : B 65 (1992) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B. - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Liao, Wen-Chih; Tseng, Chun-Chou; Lee, Jui-Ho - In: European journal of cross-cultural competence and management 3 (2014) 2, pp. 1175-191
Persistent link: https://www.econbiz.de/10010489651