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Resource-advantage theory : an...
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Hunt, Shelby D.
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8
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181
Competing through relationships: Grounding relationship marketing in resource-advantage theory
Hunt, Shelby D.
- In:
Journal of marketing management : MM
13
(
1997
)
5
,
pp. 431-446
Persistent link: https://www.econbiz.de/10006997629
Saved in:
182
On the marketing of marketing knowledge
Hunt, Shelby D.
;
Edison, Steven
- In:
Journal of marketing management : MM
11
(
1995
)
7
,
pp. 635-640
Persistent link: https://www.econbiz.de/10007006135
Saved in:
183
For dynamic relationship marketing theory: a reply to Rese
Hunt, Shelby D.
;
Arnett, Dennis B.
;
Madhavaram, Sreedhar
- In:
The journal of business & industrial marketing
21
(
2006
)
2
,
pp. 92-93
Persistent link: https://www.econbiz.de/10007019861
Saved in:
184
The explanatory foundations of relationship marketing theory
Hunt, Shelby D.
;
Arnett, Dennis B.
;
Madhavaram, Sreedhar
- In:
The journal of business & industrial marketing
21
(
2006
)
2
,
pp. 72-87
Persistent link: https://www.econbiz.de/10007019863
Saved in:
185
Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 3. Marketing an...
Hunt, Shelby D.
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 239
Persistent link: https://www.econbiz.de/10006975072
Saved in:
186
On the Founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10008999448
Saved in:
187
Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability
Spralls, Samuel A.
;
Hunt, Shelby D.
;
Wilcox, James B.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10008889168
Saved in:
188
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael
;
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 743-757
Persistent link: https://www.econbiz.de/10008894862
Saved in:
189
The Theory of Monopolistic Competition, Marketing's Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10008848344
Saved in:
190
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
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