Narrow search
Showing 181 - 190 of 217
Cover Image
Competing through relationships: Grounding relationship marketing in resource-advantage theory
Hunt, Shelby D. - In: Journal of marketing management : MM 13 (1997) 5, pp. 431-446
Persistent link: https://www.econbiz.de/10006997629
Cover Image
On the marketing of marketing knowledge
Hunt, Shelby D.; Edison, Steven - In: Journal of marketing management : MM 11 (1995) 7, pp. 635-640
Persistent link: https://www.econbiz.de/10007006135
Cover Image
For dynamic relationship marketing theory: a reply to Rese
Hunt, Shelby D.; Arnett, Dennis B.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 21 (2006) 2, pp. 92-93
Persistent link: https://www.econbiz.de/10007019861
Cover Image
The explanatory foundations of relationship marketing theory
Hunt, Shelby D.; Arnett, Dennis B.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 21 (2006) 2, pp. 72-87
Persistent link: https://www.econbiz.de/10007019863
Cover Image
Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 3. Marketing an...
Hunt, Shelby D. - In: Journal of marketing management : MM 18 (2002) 1-2, pp. 239
Persistent link: https://www.econbiz.de/10006975072
Cover Image
On the Founding of the Journal of Macromarketing
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10008999448
Cover Image
Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability
Spralls, Samuel A.; Hunt, Shelby D.; Wilcox, James B. - In: Journal of retailing 87 (2011) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10008889168
Cover Image
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-757
Persistent link: https://www.econbiz.de/10008894862
Cover Image
The Theory of Monopolistic Competition, Marketing's Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10008848344
Cover Image
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 139-156
Persistent link: https://www.econbiz.de/10014225827