We model the risk of setting the required fixed-offer price in an IPO given initial uncertainty about value, as well as costs of over and underpricing. Assuming that the goal of issuers in bookbuilt IPOs is to maximize net offering proceeds, our analysis indicates that their optimal strategy is...

This case examines the April 2009 decision of Rosetta Stone management to price the initial public offering of Rosetta Stone stock during one of the most difficult periods in capital-raising history. The case outlines Rosetta Stone's unique language-learning strategy and its associated strong...

This paper examines the impact of first price revision that reflects institutional investors' demand on subsequent price formation in initial public offerings (IPOs). Unique setting of the Japanese IPO process allows retail investors to observe institutional investors' preliminary demand for the...