"In the first decades of the twentieth century, print-centered organizations spread rapidly across the United States, providing more women than ever before with opportunities to participate in public life. While most organizations at the time were run by and for white men, women-both Black and...

Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad --...