Indian advertising : laughter & tears; 1950 to 2013
Arun Chaudhuri
| Alternative title: | Laughter and tears |
|---|---|
| Year of publication: |
2014
|
| Authors: | Chaudhuri, Arun |
| Publisher: |
New Delhi, India : Niyogi Books |
| Subject: | Medienberufe | Media professions | Führungskräfte | Managers | Unternehmer | Entrepreneurs | Geschichte | History | Werbewirtschaft | Advertising industry | Indien | India | Werbung | Produktmarketing | Geschichte 1950-2013 | 1950-2013 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 388 S. Ill. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Sequel to: Indian advertising : 1780 to 1950. - Includes bibliographical references and index Indian advertising Indian advertising, 1950 to 2013 |
| ISBN: | 978-93-83098-47-7 ; 93-83098-47-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010552