, a tax on meat products is frequently put forward as a policy measure to stimulate a dietary shift away from meat … feasibility. Our paper explores public preferences for meat tax attributes among inhabitants of the Netherlands, the most … livestock-intensive country in Europe. Using a discrete choice experiment, we estimate marginal willingness to pay for (i …

We examine the effect of information framing on consumers' preferences for In-vitro (or lab grown) meat (IVM). Our … choice experiment uses eight choice tasks that vary across five attributes: production method (IVM or conventional), carbon …