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Market segmentation : a step-by-step approach to creating profitable market segments

McDonald, Malcolm - 1995 - [1. Dr.]

Persistent link: https://www.econbiz.de/10013487281

Strategic marketing planning

McDonald, Malcolm - 1996 - 2nd ed

Persistent link: https://www.econbiz.de/10000590826

Existentialism : a school of thought based on a conception of the absurdity of the universe

McDonald, Malcolm - In: International journal of market research : JMRS ; the … 52 (2010) 4, pp. 427-430

Persistent link: https://www.econbiz.de/10008646993

After 50 years of IJMR, the state of marketing

McDonald, Malcolm - In: International journal of market research : JMRS ; the … 50 (2008) 2, pp. 165-168

Persistent link: https://www.econbiz.de/10003693169

A brief review of marketing accountability, and a research agenda

McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394

Persistent link: https://www.econbiz.de/10008655565

The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda

McDonald, Malcolm - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 431-450

Persistent link: https://www.econbiz.de/10003874130

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm - 2017 - 2nd edition

"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that...

Persistent link: https://www.econbiz.de/10011548307

Strategic marketing planning : theory and practice

McDonald, Malcolm - In: The marketing book, (pp. 86-120). 2016

Persistent link: https://www.econbiz.de/10011471633

Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?

McDonald, Malcolm - In: Marketing : metaphors and metamorphosis, (pp. 62-87). 2008

Persistent link: https://www.econbiz.de/10003746809

The trouble with marketing : an alternative view : commentary

McDonald, Malcolm - In: Journal of customer behaviour 13 (2014) 3, pp. 171-185

Persistent link: https://www.econbiz.de/10010462705

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