The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
Year of publication: |
2009
|
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Authors: | McDonald, Malcolm |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 431-450
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Subject: | Marketing | Kritik | Criticism | Definition | Geschäftsmodell | Business model | Performance-Messung | Performance measurement |
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