The success of any outsourced activity depends on the selection of right vendor and its relationship with the firm (Arshad et al., 2008). The selection of the right vendor is the most difficult challenge for the outsourcing firm. The study examines the client–vendor relationship of...

L’objectif de cet article est d’étudier le lien entre un standard minimal de sécurité et la structure de concurrence entre producteurs. Un modèle théorique montre que le standard de sécurité et le nombre de producteurs dépendent de la structure d’information des consommateurs sur...

This paper examines the extent to which the destination of exports matters for the input prices paid by firms, using detailed customs and firm-product-level data from Portugal. We use exchange-rate movements as a source of variation in export destinations and find that exporting to richer...

Generalization of published and own experimental data on the effects of mineral fertilizers for the cultivation of flax has proved the benefits of complex fertilizers in comparison with the effect of simple mixture fertilizers. Depending on the doses and ratios of nutrient elements, terms and...

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in...

With the introduction of the mandatory EU organic logo for all organic food products in 2010 the European Commission aimed at supporting a sustainable development and the effective functioning of the internal market for organic food. This approach presupposes consumers’ knowledge of the logo...

Conventional wisdom would suggest if a pirated product, which is cheaper than the original product, becomes more reliable then the relative demand of the pirated product or the rate of piracy will increase when consumers have different willingness to pay. However, is this always true? We address...

The country‐of‐origin effect and product consumption conspicuousness are examined. This study strengthens our understanding of the importance of the COO effect as it is investigated with respect to consumers’ purchasing intentions of public vs. private and luxury vs. necessity products....

Looks at how sex has an effect on advertising, albeit that it is misused and misdirected at times. Stresses that these types of advertisements are aimed at both male and female markets, depending on the product type – though some are aimed at both sexes. Concludes that often the end does not...

Previous studies conducted in developed countries have demonstrated that ethnocentric consumers are more willing to buy domestic products. This study investigates the moderating roles of quality judgment of domestic products and conspicuous consumption (CC) in the relationship between consumer...