Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising
Year of publication: |
2003
|
---|---|
Authors: | Rotfeld, Herbert Jack |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 3, p. 189-191
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising effectiveness | Codes of practice | Product quality | Product strategy | Marketing strategy | Consumer marketing |
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